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Children are surrounded – and targeted – by advertisements: on television, the computer, even on their journeys to and from school. Children need specific strategies for reading and talking about advertisements and their impact. Reading Ads with a Social Justice Lens is a series of 13 multidisciplinary mini-lessons that provide such strategies and build critical literacy. The lessons are designed for students in grades K-5 and include suggestions for simple adaptations. These lessons open up important conversations about the relationship between advertisements and social justice. Children will see that they have the power to decide how media will influence them. They will also engage in social justice projects that address some of the unfair messages they find in advertising.

In this lesson, students will read an excerpt of an interview given by Mary McLeod Bethune and will learn that she founded the Daytona National and Industrial School for Negro Girls (now Bethune-Cookman College) in 1904. Through close reading, they will explore and discuss connections between events from Bethune’s life experiences and their own lives, and connections between past and current events.

In this lesson of the series, “Beyond Rosa Parks: Powerful Voices for Civil Rights and Social Justice,” students will read and analyze text from “The Progress of Colored Women,” a speech made by Mary Church Terrell in 1898. Terrell was the first president of the National Association of Colored Women (NACW), an organization that was formed in 1896 from the merger of several smaller women’s clubs, and was active during the period of Jim Crow segregation in the South.