Advertisements of Our Own

This is the thirteenth, and final, lesson in the Reading Ads with a Social Justice Lens series. This lesson gives students a chance to reflect on what they have learned. By working collaboratively to create their own advertisements, children will not only synthesize their understanding of the topics, but also show that they are thinkers as well as activists.
Grade Level


Students will be able to: 

  • reflect on and synthesize knowledge about advertisements  
  • develop a creative ad project with an eye toward social justice. 
  • form connections between personal opinions and the needs of a larger community.
Essential Questions
  • What is activism?
  • What is social justice?
  • Enduring Understandings:
    • Activism is actively campaigning to promote and bring about social change.
    • Social justice is the belief that all people deserve equal economic, political, and social

Paper or poster board, markers, colored pencils, crayons and/or other art supplies to create advertisements


Advertisement [ad-vər-tīz-mənt] (noun) public writing and/or visuals that help sell a product or promote a message


Suggested Procedure

1.  Explain to students that this is the last lesson in the series. As a result of going through the series, they should have become more critical readers, thinkers and writers. Ask each student to share one thing he or she feels proud of learning or understanding. 

2.  Tell students that they will now have the chance to create an advertisement that plays a role in actively supporting social justice or fairness. Students can work with partners or in small groups. They should begin by choosing a real or imagined product to advertise and setting a social justice goal for their advertisements. 

3.  Students may design a billboard, a magazine or Website ad; write a television commercial, or any other form of advertisement. The purpose of this activity is creative and celebratory as well as reflective. The ad needs to send a positive message about collaboration in addition to promoting a product. 

4.  Give students a chance to share their advertisements with their classmates. Allow them to critique one another, polish their work and then share with a broader community in hopes of spreading their message about advertisements and social justice.

Common Core State Standards: R.1, R.2, R.3, R.4, R.5, R.6, R.7, R.8, R.9


Extension Activity

Spread the word! Have students place their advertisements in school hallways and around the community

Teaching Tolerance collage of images

Welcome to Learning for Justice—Formerly Teaching Tolerance!

Our work has evolved in the last 30 years, from reducing prejudice to tackling systemic injustice. So we’ve chosen a new name that better reflects that evolution: Learning for Justice.

Learn More