Sixteen-year-old Brandon Garcia talks about his difficult journey from Guatemala to the United States and some of the challenges he’s faced since immigrating to the States.
“The New Mad Men” explores how changing demographics in the United States have changed the face of advertising. In particular, the focus is on the purchasing power of the 54 million Latinx people currently living in the United States. The episode visits the headquarters of LatinWorks, an advertising agency in Austin, Texas, with a specialty in multicultural advertising.