Evaluating Advertising and Marketing Techniques for Racial Bias and Stereotypes

By mtprm
Grade Level
3-5
public
LEARNING PLAN
Essential Question
  • How do advertising and marketing techniques influence perceptions and buying decisions? What groups are stereotyped in advertisements?
Texts
Teaching Strategies
Close and Critical Reading

Agree/Disagree Statements

Agree/disagree statements challenge students to think critically about their knowledge of a topic, theme or text. The strategy exposes students to the major ideas in a text before reading—engaging their thinking and motivating them to learn more. It also requires them to reconsider their original thinking after reading the text and to use textual evidence to support and explain their thinking.
Grade Level
3-5
CCSS
RF.3-5.4, RL.3-5.1, RI.3-5.1, RL.3-5.2, RI.3-5.2
July 19, 2014
Student Tasks
Write to the Source

Fact or Opinion

Fact or Opinion asks students to demonstrate their explanatory and analytical writing skills.
Grade Level
3-5
CCSS
W.3.2, W.4.2, W.5.2, W.3.4, W.4.4, W.5.4, W.4.9, W.5.9
July 19, 2014
Plan Built By
mtprm
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