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lesson

The New Mad Men

“The New Mad Men” explores how changing demographics in the United States have changed the face of advertising. In particular, the focus is on the purchasing power of the 54 million Latinx people currently living in the United States. The episode visits the headquarters of LatinWorks, an advertising agency in Austin, Texas, with a specialty in multicultural advertising.
Grade Level
November 24, 2014
professional development

Successful ESL Strategies

This piece accompanies the ELL Best Practices CollectionHigh school teacher Kristan Taylor uses oral history projects and journaling to help ESL and non-ESL students "realize that they often share the same problems, frustrations and hopes for the future."
Professional Development Topic
Instruction
July 6, 2009
article

Why I Teach: Lighting a Fire

Every week I write a quotation on the board and ask my students to write responses to it in their journals. One of our favorite quotes is by William Butler Yeats: "Education is not the filling of a pail, but the lighting of a fire." This quote aptly captures the reason why I teach. A group of minds in a room–thinking through problems together–can generate amazing heat and ignite a fire.