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article

Culture: A View of the Self

My ninth-grade Spanish students resisted my assignment to write about their cultures. “My family doesn’t have any cultural traditions,” one said. “My culture is that I’m just normal,” added another. “I don’t have a culture,” said another.
lesson

The New Mad Men

“The New Mad Men” explores how changing demographics in the United States have changed the face of advertising. In particular, the focus is on the purchasing power of the 54 million Latinx people currently living in the United States. The episode visits the headquarters of LatinWorks, an advertising agency in Austin, Texas, with a specialty in multicultural advertising.
Grade Level
November 24, 2014
article

Students Break Out of Fixed-Race Box

My journalism students were brainstorming topics for their final story projects. I urged them to come up with compelling ideas that relate to their experiences but that push deeply into national trends. “Stop letting all the midlife writers (like myself) tell your stories,” I pushed. “Tell your own.”
article

Why Arizona Needs Ethnic Studies

My mother’s birth certificate, dated 1915 and issued in Brooklyn, New York, gives her name as Maria. I knew her only as Mary, the name that appears on her marriage certificate, her social security card and her gravestone. Her sister Philomena was so determined to get away from her name that she had it changed legally to Phyliss. Their brother Philipo chopped his down to Philip. Their other siblings? Anna became Anne, Elisa morphed into Alice and Cosimo was known to his friends as Pete.