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lesson

The New Mad Men

“The New Mad Men” explores how changing demographics in the United States have changed the face of advertising. In particular, the focus is on the purchasing power of the 54 million Latinx people currently living in the United States. The episode visits the headquarters of LatinWorks, an advertising agency in Austin, Texas, with a specialty in multicultural advertising.
Grade Level
November 24, 2014
article

Cultural Sensitivity Keeps Students Engaged

A young language arts student teacher directed her class to “close your eyes and imagine what your characters might look like.” I was observing her second-ever presentation to one of the classes where she would practice-teach for the next few weeks. “Details are very important in descriptions,” she continued, “but you can’t write about them if you can’t see them. Maybe you want to write about a beautiful young girl. Think about the details. She’d have big blue eyes and long blond hair, and her hands would be slender and delicate.” As she spoke, I watched her seventh-grade students. They represented the lower-middle-class school’s racial and ethnic mix pretty well: About half of them appeared to be Hispanic, almost a third could be considered African-American and the rest looked Caucasian. I didn’t see a blond hair or a blue eye among them. Most also had round, soft bodies.
author

Mica Pollock

Mica Pollock, an anthropologist of education, studies how youth and adults struggle daily to discuss and address issues of racial difference, discrimination, and fairness in school and community settings. Her first book, Colormute: Race Talk Dilemmas in an American School explores the question: when it is helpful, and when is it harmful, to talk about racial patterns in schools? Her new book, Because of Race: How Americans Debate Harm and Opportunity in Our Schools, builds on her experience working in the U.S. Department of Education's Office for Civil Rights, where she investigated and