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lesson

The New Mad Men

“The New Mad Men” explores how changing demographics in the United States have changed the face of advertising. In particular, the focus is on the purchasing power of the 54 million Latinx people currently living in the United States. The episode visits the headquarters of LatinWorks, an advertising agency in Austin, Texas, with a specialty in multicultural advertising.
Grade Level
6-8 9-12
Topic
Gender & Sexual Identity Bullying & Bias
Social Justice Domain
Identity Diversity Justice Action
November 24, 2014
author

Kate Shuster

Kate Shuster, Ph.D., is an education researcher and author based in Montgomery, Alabama. Her work as project director for Teaching Tolerance’s Teaching Hard History initiative has included the following: researching for and writing the widely cited report Teaching Hard History: American Slavery; leading a team of experts to write and revise a suite of innovative K–12 curricular resources; producing the Teaching Hard History podcast; and creating and managing partnerships with related interpretive centers and institutions. Kate is also the author and researcher of Teaching Tolerance’s Teaching